To be effective in a competitive world companies must keep in touch with their market place and the needs of their customers. That might sound like an obvious statement, but how many companies actually know their market place as opposed to those who think or assume that they know their market place?

For companies to succeed today they must be customer oriented rather than product lead, but for that strategy to work decisions must be based upon accurate knowledge of the company’s customers.

Acquiring that knowledge, interpreting it and using that knowledge effectively is what Pooled Resources do best.

Understand Your Customers

Pooled Resources specialise in providing qualitative research designed to gain insight into customers’ attitudes, perceptions and motivations for choosing particular companies, products or services. Using in depth interviews – we talk to people rather than mail or email – we can ascertain the customers’ perceptions of your company and its products and give you a real ‘feel’ for your market. Ultimately we help you to understand your customers so that you can serve them better and be more successful.

Quantitative research and sampling projects are also undertaken. This is the type of research that can reveal what proportion of customers use a particular product or are aware of a specific brand. But this type of research is not just about the numbers. The end result is a report that discusses through narrative, the questions raised and the answers given with conclusions drawn and percentages calculated.

Understand Your Competitors

Sometimes understanding your customers is not enough. To really develop your Unique Selling Proposition you need to understand your competitors as well. Pooled Resources can help you to do that and with a combination of our research services we can enable you to establish:

What is the potential market for you

Whether your product is appropriate for that market in its current form

Who your competitors are

What those competitors offer

How those competitors are positioned and whether they are successful

Strategic Planning

You can use our research reports to formulate and implement your own Marketing Strategy or Pooled Resources can help you with a range of strategy and business planning services including workshops and action planning sessions. All of these services are designed to help you to set objectives, develop strategies to achieve those objectives and most importantly work out the tactics to implement those strategies successfully.